About Our Company and Brand
We introduced ourselves Qaaleen, in the year 1954 and ever since, have been offering our customers an exquisite Tabriz Mahi Collection, Silk Collection, Lifestyle Collection, Wall to Wall and Organic Shape Collection, Hand Made Carpets,Melody Collection, etc. Our brand is looked upon as an aspiration that meets the desire of billions of people who value royalty, art and tradition. Carpets are a sure-way of expressing artistic sensibility of people. And buying Qaaleen carpets allows people to adorn their spaces while personifying their individual style. Moreover, the traditional weaving techniques and craftsmanship of impeccable quality of our carpets continues to win the heats of all carpet lovers even after these many years. From traditional to contemporary, we, as a manufacturer, retailer and wholesaler, provide our customers an ample array of carpets to suffice the need of everyone. To expand our business across the world, we began working as an exporter of hand weaved carpets.
The history of our company dates back to the royal beginning in the year 1954, when Mr. P.C. Jaiswal, grandson of Maharaja of Mirzapur, Shri Sao Sahi Ram Jaiswal took our company, formerly known as Velvet Carpet Company on the global map. Moreover, the persistence of MR. P.C. Jaiswal has led us to make a strong presence not only in Indian market but also at International level. Wading through uncertainties and a long list of difficulties, Qaaleen has earned popularity worldwide.
Currently, the legacy of this carpet making is well-managed by the younger generation, Mr. Praadeep Kumar Jaiswal and Mr. Prateek Jaiswal, CEO of Vintage Industries and Director of Qaaleen, respectively. With our presence entrenching to Automobile component engineering sector and diamond cutting tools sector, Qaaleen has become one of the most promising brands of the group.
The foundation of our company is based on the following values:
- Every carpet or product that is created needs to be inspiring and look artistic in every aspect, thereby, reflecting the imagination of the artist who creates it
- Every design should tell the story of the artisan and the richness of ethnicity
- Every pattern should work like the backbone of the entire design, therefore, rendering the product an appearance that is timeless.
- Every shape of the carpet or the product must act like a medium that adds glamour to the space, where it is to be installed in.
The driving force behind every exquisite carpet we offer our clients is our employees. They are the spine of our company that has been supporting us stand tall even after these many years of our establishment. From designers to production personnel, quality analysts to marketing executives and every other individual who is allied with our company, Qaaleen, put in all their efforts for transforming their passion of carpet designing and making into reality. Every Silk Collection, Tabriz Mahi Collection, Lifestyle Collection and other carpet that we offer carry the stories of place, time and myriad of thoughts that goes into its making.
Designers who work with us come together from different parts of the world who operate in sync with their Indian counterparts to bring forth fusion of ideas, imaginations and concepts of their tradition, culture and places. For instance, many designers from Germany like Miss Botteger and Indian designer, Mr. Tabriz Khan collaborate for creating fascinating designs. The dyeing house handymen of our company keep a vigilant eye on the quality of our carpets. And this shows in their work, as they procure the best-in-class material from all over the world, be it silk farms of China or wool pools of New Zealand. Also, all the weavers and artisans who are in association with Qaaleen family contrive innovation in our carpets.
People can see more to our design than it meets the eye. Each color, technique and curve of our carpet reflects the rich tradition and culture it is based on. Every design we come up with renders a deep impact on our lives, be it subtle or bold. The evolution of society leads the changes in our carpet designs. and all other carpets are specially and carefully designed keeping in view the taste and preference of our clients. Thus, adding comfort, functionality and style to the spaces. To keep our clients happier, we strive day-in and out while keeping the traditions alive and coming up with an entire new appeal.
Long Legacy of Craftsmanship
We, at our company, believe that innovation is only possible when there is complete understanding of the culture, tradition and the history. In the view of this, we travel the world for uncovering the rich cultural heritage of different places and manual carpet making techniques that are used by carpet makers of those locations. Our focus is on preserving this art of carpet making by collaborating with people around the world and come up with modern designs using the oldest techniques of carpet experts.
Created Under One Roof
Bespoke and beautiful designs are created at our state-of-the-art design studio. The use of exotic silk and the finest wool all the way from New Zealand makes our Wall to Wall and Organic Shape Collection, Persimo Collection, Aroma Collection and other varieties, impeccable in quality. With our in-house dyeing facility, we continue to achieve limitless variations of color shades and hues. Backed by our strict quality control measures and vertically integrated manufacturing process at all levels, Qaaleen has gained the ability of producing more than 10,000 square meter of carpet on monthly basis.
One of the major reasons that we strongly believe in fulfilling our Corporate Social Responsibility is that we genuinely care for our people especially our craftsmen who are the most valuable resource of our firm. Over the period of time, our organization has been supporting more than 100 families of these craftsmen by offering them education, housing and several other infrastructural facilities.
We completely understand the significance of operating the business ethically and measuring the success not just by profitability but through philanthropic activities. Here at our company, measurable and sustainable actions are implemented by the management on periodic basis to encourage brand ethos.